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Coca-Cola gets personal in the Philippines by dropping its iconic logo on some of its bottles to start calling their Filipino customers by name.
A number of regular 250 ml, 300 ml, and 500 ml PET bottles of Coke will be personalized with popular names and endearments as part of the “Share a Coke” campaign. Launched in Australia in 2012, it has since rolled out in 50 countries and is coming to the island nation for the first time. “We brought Share A Coke to the Philippines with one goal: to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to those who make us happy,” Coca-Cola Philippines marketing director Jasmin Vinculado, said in a statement posted in the Star. Share a Coke will initially feature 250 of the most popular names in the Philippines but Coca-Cola has let locals to vote online for the next 50 names to be added on the list via the #ShareACoke Philippines official Facebook page. Marketing understands that McCann Worldwide is their agency locally. Above is a list of the 250 initial names that will be featured on the Share a Coke campaign for the Philippines |
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